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ITALIANRAW

ItalianrawFAMILY AND OLIVE OIL
olive oil and family

FAMILY AND OLIVE OIL

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Oil of Olive is not just a dressing.

The olive tree is an ancient plant, who has spread through the Mediterranean and has survived to 6 thousand years of human civilization.

Through the centuries it has acquired many symbolic meanings and usages and thanks mostly to the devotion of many mystics who lived in the monasteries, the olive oil has survived through the centuries.

2021. In a global industrialized world where the logic of profit and scale have killed small realities, we support the small ones.

We believe that small farmers’ production is the one that provides the best quality and product.

The farmers’ oil is the real deal. Tasty, dense, perfumed, spicy. Everyone can easily sense and feel it’s totally pure and genuine.

These micro farmers represent a counter-intuitive but revolutionary silent economic resistance. A movement that wants to go back to the “micro” to create more value. 

We get the extra virgin cultivated by the people that live across the center of Italy.

Be aware, this is not just oil or a plant!

Oil of Olives is a testimony of these people’s values, their culture, and their lifestyle.

It’s the product of a “Slow Lifestyle”, where the quality of the moment, every single gesture has a meaning. Where quality means less and not more.

Olive Oil means Family. 

Something to be Proud of.

 

It’s an object of care and devotion. It’s precious.

These are the farmers we got to know in Umbria and support. Oil of Olives is more than a condiment. It is the testimony of their values, their culture, and their lifestyle.

Olive oil is Family. It’s something to be Proud of.

A subject these farmers talk about with fierceness to friends and relatives.

They offer it to guests to be tasted with toasted bread and a glass of red wine by the fire.

 

To be their guests, it’s a sweet, comforting, and romantic sensation, believe me. Nevertheless, they will – 99% probably – pull put out some cheese they made and a piece of prosciutto. If you’re a gourmet like me, this is pure poetry.

 

The Gathering of the olives is a family event, an occasion for a family reunion, when son and father, nephews and grandmothers, stay together in the field and pick up the olives while chatting, laughing, or arguing as well!

 

These are the farmers we meet and support

Oil of Olives is a testimony of their values, their culture, and their lifestyle.

It’s a “Slow Lifestyle”, where the quality of the moment, every single gesture has meaning. Where quality means less and not more.

Here every person counts, they are not numbers but people, oil is not an object of consumption but the fruit of love and care.

This is what we believe in. This is what we support.

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